Project
Marketing & Sales

1. Acting as the Master Agent

Macquarie York acts as the exclusive master agent for your development, taking full responsibility for marketing and sales execution. Instead of relying on a single sales agency, we feed the project out to our extensive network of real estate agencies, both locally and internationally.

• We carefully curate and brief a select group of trusted agencies to sell your development.
• Our network consists of specialist off-the-plan agents, international sales teams, and boutique luxury property consultants.
• We coordinate and manage all agencies, ensuring a consistent marketing message, pricing strategy, and brand positioning.

This multi-agency approach significantly increases buyer reach and accelerates sales velocity, ensuring strong market penetration and pre-sale results.

2. Exclusive Off-Market & International Sales Channels

A key advantage of our sales strategy is our ability to generate off-market sales through private networks.

• Local Networks: Our partner agents work directly with pre-qualified buyers, high-net-worth individuals, and investors looking for premium development opportunities.
• International Reach: We collaborate with agents in China, Singapore, Hong Kong, the UAE, and other key markets to attract offshore buyers, particularly for premium and investment-grade developments.
• Wholesale & Bulk Sales: For larger developments, we facilitate institutional investment sales, bulk transactions, and wholesale deals with property funds and syndicates.

This beyond-the-public-market strategy ensures that a large portion of sales is secured before public launch, giving your development a competitive edge.

3. Brand Development & Market Positioning

A strong brand presence is essential in today’s competitive property market. We develop a bespoke brand identity for each project, ensuring it stands out and attracts the right audience.

Our branding services include:

• Project Naming & Identity Creation – Crafting a unique and marketable brand.
• Premium 3D Renders & Virtual Walkthroughs – Bringing off-the-plan projects to life.
• Architectural & Interior Design Storytelling – Showcasing the vision behind the project.
• Custom Marketing Collateral – Brochures, investor packs, and digital presentations.

We work with industry-leading designers, media agencies, and PR specialists to ensure your development has a compelling identity that resonates with buyers.

4. Digital & Traditional Marketing Campaigns

Our marketing strategy is multi-faceted and highly targeted, ensuring we reach and convert the right buyers.

Digital Marketing & Lead Generation

We use cutting-edge data-driven marketing to generate high-quality leads and inquiries:

• Project-Specific Websites & Landing Pages with lead capture forms.
• Google & Social Media Advertising (Facebook, Instagram, LinkedIn, WeChat, WhatsApp, and TikTok).
• High-Converting Email Marketing Campaigns using Klaviyo, Mailchimp, and CRM-driven automation.
• SEO-Optimised Blog & Content Marketing to increase online visibility.

Traditional & Offline Sales Strategies

While digital marketing plays a major role, face-to-face interactions and strategic offline marketing remain critical.

• On-Site Display Suites & VIP Launch Events to showcase projects.
• Industry & Investor Networking Events to attract high-net-worth buyers.
• Luxury Print Collateral – High-end brochures, press advertising, and PR features.
• Exclusive Private Sales Appointments & Buyer Previews.

5. Sales Process Management & Conversion Optimisation

Our internal sales team manages every stage of the sales process, ensuring seamless transactions and strong conversion rates.

• Buyer Qualification & Lead Nurturing – We ensure only serious buyers proceed.
• Contract Negotiation & Deal Structuring – Maximising profitability while maintaining compliance.
• Mortgage & Finance Support – Connecting buyers with lending solutions to secure sales.
• Settlement Coordination & Post-Sales Service – Ensuring smooth transactions and minimising fall-throughs.